Exploring the NVC Trade Show

9 04 2009

Erin and I just got back from the NVC Trade show where each team displayed their venture with confidence. The room was packed, we were standing elbow to elbow and teams were able to interact with judges while people milled about the room.

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Here I am checking out the Sidekix team's product and display.

One of the first booths that caught my eye was from the team from San Diego State University, SideKix. They have developed a women’s shoe and handbag accessory business that gives women an alternative to enduring painful high heels. The interactive set-up of the SideKix booth made it easy for me to gain a better understanding of their product and even get a closer look at the actual product.

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Jim Sever, CFO of the Interactive Fan team, tells me more about the team's business plan and how the product works.

Next, we visited the team from the University of Oregon, The Interactive Fan, where we spoke to Chief Financial Officer Jim Sever. The Interactive Fan is a fantasy sports and trivia game that fans play on web-enabled mobile phones at sporting events. Jim was very enthusiastic, and took the time to give us an in-depth explanation and a computerized demonstration.

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KT Tape team members from Brigham Young University discuss with an NVC judge.

One of the final booths we visited was the team from Brigham Young University, KT Tape. KT Tape TM brings a new product category to the consumer mass retail market (kinesiology tape) through pre-existing retailer relationships and a business-to-business distribution model.

We were really impressed to learn about the team’s exclusive endorsement with two-time Olympic gold medalist Kerri Walsh. We also appreciated the sample of the KT Tape in the brochures which gave us a better understanding of the product.

Overall, the Trade Show was a huge success and really embodied the spirit of competition and the passionate individuals who are here to compete.

The winner of the Trade Show Competition Round will be announced Saturday at Columbia Sportswear Awards Reception. Check back later to find out which team stood out above the rest and take home the $1,000 cash prize.

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One response

9 04 2009
Jeremy

Looks like a ton of fun! I can’t wait to see it for myself!

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